PR Week 10th Anniversary Issue Drops
November 17, 2008 1:52 PM | Written by Darius Razgaitis
Just digging in to my long-awaited 10th anniversary issue of PR Week. EIC Keith O'Brien has done a great job pulling it toghether and working long and hard hours on it.
A few articles to highlight:
- PR's Forefathers: Luncheon from this summer with four men who have more than 200 combined years of experience in the industry. Harold Burson, Daniel Edelman, Al Golin, and David Finn (Ruder Finn co-founder) helped to establish the PR industry that exists today. They discussed how they entered the field, who tried to acquire whom, and what the future holds.
- Illustration contest: PRWeek enlisted an illustrator to artistically interpret 20 of the industry's most influential PR professionals from the past decade. They are giving a framed print of the illustration to the first PRWeek reader who can identify all 20 PR professionals. Runner-up gets a free subscription.
- Bold predictions: Including the following 4 from Ruder Finn:
FACTS
Kathy Bloomgarden, co-CEO, Ruder Finn
Fact and fiction will become indistinguishable in online news media, making trust a vital commodity that PR can provide
MEDIA CENTERS
Michael Schubert, chief creative officer, Ruder Finn
New media technology will make television obsolete and put the computer screen in the living room.
TWITTER
Scott Schneider, EVP and managing director, RFI Studios (Ruder Finn)
Complete Twitter burnout
CROWD SOURCING
Darius Razgaitis, senior account executive, Ruder Finn
Creativity will be crowd-sourced, redefining the role of the professional creative mind. PR will be tasked with orchestrating the crowd talking to itself
**UPDATE 1 (11/18)**
You'll need to register to access the PR Week site, but it's free.
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