Pay Attention to Blog Commenters
September 5, 2008 5:57 PM | Written by Yan Shikhvarger
In addition to the ever-growing list of blogger conferences (BlogHer, BlogWorld, Gnomedex, New Media Expo, SOBcon, etc...), there is an interesting trend where loyal commenters dedicated to a certain blog want to get together as well. Certain blogs inspire such loyalty and sense of community that loyal users want to meet each other. Another contributing factor is that blogs tend to cover a certain niche topic so chances are the commenters have a lot in common to discuss. This is just another sign that the top-tier blogs are now established brands that inspire tremendous loyalty both online and offline. Daily Kos (Netroots Nation), Gawker, Jezebel, and Media Bistro all have regular meetups.
If anyone wants to understand a blog then researching the writers is no longer enough. It is also important to know the commenters and their reactions. The writers cater to them and in the case of Gawker Media, even get bonuses by the number of comments generated.
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