Will There Eventually Be Only One Website?
January 28, 2008 12:51 PM | Written by Yan Shikhvarger
This question is an exaggeration, but it does pose a discussion topic and has to do with two factors:
1) The amount of content being generated on the web is huge and practically overwhelming; and
2) Internet users are getting more and more sophisticated and invested in their usage of the internet for personal and professional purposes
These factors lead to a need and ability to efficiently manage the average online experience. That brings us back to the original question of "will there eventually be only one website?" The answer is no; however, a growing share of online visits may be just to one website that satisfies many needs. Personalization is not new, but usage of sites that allow a complete customization like iGoogle and MyYahoo is rapidly growing as well as development of various widgets that plug into those sites. For example, the hottest growing Google property last year was iGoogle with a 268% growth, to 22.5M users per month (see chart).
This trend is not likely to go away, and it means that Interactive professionals must always consider more then a single touch point, but also create tools that can be easily plugged into the iGoogles, MySpaces, and Facebooks of the world.
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